Do you know that 25% of marketers use influencer marketing when elevating the reach of a certain brand?

The above statistics underscore the significance of influencer marketing in today’s digital landscape. The situation is no different when it comes to hotels and other institutions in the hospitality sector. It is now considered a strategic tool to drive bookings and boost brand visibility.

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Why so? Collaborating with influencers enables hotels to tap into their engaged audiences, leverage the power of genuine storytelling, and create compelling content that resonates well with potential clients. In this blog, we will discuss a few ways hotels can collaborate with influencers to strengthen their online presence while attracting more guests.

According to 60% of marketing experts, posts generated by influencers consistently outperform branded posts!

This data effectively states that conventional forms of marketing are quickly becoming extinct and it is high time for brands to adopt influencer marketing as one of the best-suited avenues for their overall business growth

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For starters, let’s define what influencer marketing really is! In simplest of terms, influencer marketing is how brands promote their services and products using the endorsement of influencers. The primary idea is to build partnership with someone who has the power to motivate and influence people to purchase what you have to offer.

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They offer a distinct marketing opportunity as they have built loyal followings based on credibility and trust. By collaborating with influencers whose values align with your brand, you can effectively reach your target audience interested in hospitality and travel experiences more authentically than conventional marketing efforts.

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The first and most crucial step in executing a successful influencer marketing campaign is finding the right influencer. Selecting the wrong influencer can be considered one of the biggest influencer marketing mistakes.

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It is quite tempting to work with big influencers, but they might not be the best fit based on numbers alone. In most of the cases, seeking micro or niche-influencers is often a better fit as they have more of a narrow and close-knit community.

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You need to look for influencers whose audience demographics suits your target market. You can consider interests, engagement rates and location to ensure your brand alignment.

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Furthermore, you would also want to tailor the collaboration to your specific audience and brand. Partner with influencers to create customized experiences highlighting your hotel’s unique selling propositions. This can include exclusive tours, themed experiences or sponsored stays that resonate with their followers.

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Once the collaboration is established, encourage the influencers to share their experiences with high-quality pictures, engaging captions and videos. In case you have a Instagram able space in your hotel, this is the perfect opportunity to feature them. Genuine storytelling can effectively impact the perception of your potential clients and their desire to book a stay.

Infuenecers can be considered great for amplifying the hotel’s engagement and reach. These efforts can bleed over a long time into your general social media strategy. For instance, travelers can be encouraged to share their experiences utilizing branded hashtags. This will foster a community of user-generated content for the brand. Once an influencer starts a trend, it will be more likely for others to follow.

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Influencer marketing campaigns can also be considered beneficial from content integration and Search Engine Optimization perspective. You can even incorporate influencer-generated content in the blog posts, email newsletters and landing pages of your website. This not only enhances SEO but provides source of an authentic testimonial for potential guests.

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You have to track key metrics as engagement rates, direct bookings and website traffic which can be attributed to influencer partnerships. You can use tools like insights from social media and Google Analytics to analyze influencer marketing campaign performance while optimizing future collaborations.

Whether it’s about your branding, digital marketing, or website development needs, you can trust Suplex. This premium agency can craft influencer marketing strategies for your business needs with the help of top marketing experts. So don’t hesitate to reach out to us as we are waiting for you to make you stand out in this competitive landscape.

Are you ready to optimize your hotel’s marketing strategy through influencer marketing? You should consider influencer marketing campaigns to remain relevant with today’s hotel social media trends. Influencers provide hotels a powerful boost to increase brand awareness and engagement with targeted audience which ultimately drive bookings.

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By carefully choosing influencers, leveraging authentic storytelling and crafting enticing campaigns, hotels can enhance their visibility and drive more guests seeking memorable travel experiences.