CHiCKSTER

Project type

Rebranding

Brand

Chickster

Industry

Hospitality

Year

2024

Services

Rebranding

1) Project Overview

Bold branding that makes Chicksters unforgettable!

Suplex partnered with Chicksters to craft a distinctive brand identity that resonates with its target audience in India and Dubai. From naming the brand with a bold, persuasive touch to designing a captivating visual identity with a dynamic orange and black logo, Suplex's strategic approach helped Chicksters stand out in the competitive fried chicken market. Comprehensive market research and brand strategy were key to aligning Chicksters’ offerings with customer expectations, driving its growth across both regions.

02) Challenges

Beating the big names, one bite at a time!

To ensure the app resonated with diverse customer needs, Suplex developed three key user personas: the Introverted Coffee Lover seeking cozy solo experiences, the Hybrid Worker balancing productivity and relaxation, and the Coffee Connoisseur passionate about premium brews. These personas guided a tailored and intuitive design approach.

03) The Suplex Way

Designing brands that rule appetites

Suplex empowered Chicksters with a bold and strategic brand identity, crafted through in-depth market research and customer insights. By understanding the market dynamics, Suplex refined Chicksters' positioning to better connect with its audience, driving its growth in India and Dubai.

04) Brand Strategy

Designing brands that rule appetites

Suplex crafted a tailored brand strategy for Chicksters, aligning its identity with market trends and customer expectations. This strategic approach ensured a consistent and compelling narrative, helping Chicksters stand out in India and Dubai's competitive fried chicken market.

05) Brand Naming

Designing brands that rule appetites

Suplex played a pivotal role in naming Chicksters, choosing a bold and catchy name that resonates with the brand’s vibrant and youthful energy. The name was carefully crafted to appeal to its target audience, creating a memorable, persuasive identity that stands out in the crowded fast-food market. This strategic naming reinforced the brand’s personality and market positioning.

06) Visual Identity

Designing brands that rule appetites

Suplex designed Chicksters' visual identity with a striking orange and black logo that captures the brand's bold and energetic essence. The color palette was chosen to evoke warmth and appetite appeal, while the logo's dynamic design speaks directly to the youthful and vibrant target audience. This visual identity ensures Chicksters stands out, making a lasting impression in the competitive market.

Where We Are?
Let’s Find Out

Dubai

Probox Business Center 1st Floor, 104, Sara Building, Al Garhoud, Dubai, UAE.

India

B-70, Block B, Sector 67, Noida, Uttar Pradesh 201301

What’s Stopping You?

Connect With Us at: rishabh@suplex.design

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