Did you know that of patients visit a hospital website before booking an actual appointment?

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This data says a lot about the behavioral changes among individuals and patients seeking medical assistance. So, the best branding agency Dubai can help you enter the healthcare market

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Also, 66% of Internet users online search for information about specific medical symptoms and diseases.

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So, what do these stats actually mean?

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In simple words, prospects can get their answers using a simple Google search.

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They are also able to get comprehensive information about other healthcare service providers who do healthcare marketing efficiently.

In the past, medical services seekers and patients used the expertise of nearby hospitals and doctors. The most common concept was family doctors, along with referrals, which helped healthcare service providers secure business.

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However, in today’s world, patients and prospects are relying heavily on digital media to self-diagnose before choosing an appropriate healthcare provider through comprehensive research. This self-diagnosis and research is a crucial step for your healthcare business.

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The elements of digital marketing such as content marketing, SEO, paid advertising, social media, and analytics have shadowed the traditional marketing model. As the best branding agency in Dubai, we notice a lot of healthcare providers struggle with healthcare marketing which leads to a drop in their revenue year after year.

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In this era of digitization, a weak online presence can stall your healthcare practice.

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So, let’s get down to business and try to understand 5 effective strategies for healthcare branding in Dubai, presented by the best branding agency in UAE. Moreover, the best part is that all these techniques and tips mentioned in this blog are applicable to healthcare businesses of all sizes.

The first thing that you have to get right is the patient personas. Everything else can follow. Remember, if you are targeting everyone, you are targeting no one! That is the reason we have placed the creation of a patient persona at the top of the list as a leading branding agency in UAE. 

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Your brand messaging might be good, your copies might be creative, your designs can be edgy and you can have a hold over your budget, but if you are unaware of your target segment, all your branding efforts are useless.

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The creation of patient personas needs to be in line with your branding efforts. As one of the best branding consultants in Dubai, we highly recommend it. 

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Once you figure out your target audience, the remaining branding process becomes easy because you know their behavior and talk to them in a language they really comprehend.

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Doing so will not only enhance your website’s search engine rankings but also improve the conversion of advertisements, eventually boosting your healthcare business.

Do you know thatof customers say bad design is the core reason they do not trust certain websites?

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For a business that’s built on trust, it's a very crucial stat! Having a mobile-optimized, responsive, and decent website is more than a branding tool. It can be considered a reputation management catalyst.

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It does not matter how qualified your doctors are or how extraordinary your patient success rate is, a poorly maintained website will tend to create a bad impression.

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As the leading branding agency in UAE, we recommend you to stop treating your website as a sales brochure, it is much more than that. You have to make sure the website loads on mobile devices quickly.

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You have to remember! Users can be seen spending an average of 0.05 seconds on deciding whether to leave your website or stay. Your window to make an impression is excessively short and you have to make the most of it!

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You can go to a branding agency and ask them to develop a website that loads faster, with content displaying accurately on different screens such as mobiles, laptops, and tablets. They will even do an audit of your current website, recommend improvisations, and even make that work, to make you a market leader in your segment.

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Finally, you have to ensure that it is accessible to the patients seeking information in your industry. In a market like Dubai, where medical insurance is so important, be sure to portray the details and names of insurance companies that your healthcare service accepts.

Having a well-maintained website is not enough for your business. You have to make it discoverable on Google. SEO helps with it because it helps your website get noticed by people seeking healthcare services. 

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It is an essential part of healthcare branding as without SEO (Search Engine Optimization) your organic traffic is as good as nothing. You can initiate technical structure optimization of the website while adding relevant keywords throughout the content.

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As the best branding agency in UAE, we recommend that the keywords should be based on research and powered by data that you hold for your target segment. You have to think about keywords relevant to your niche when you create content for the website.

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However, it is worth noting that SEO is a long-term and ongoing branding tool. Your objective needs to be to regularly assess keywords that you can rank for, based on certain factors like competition, keyword search volume, and so on.

To conclude, healthcare branding is crucial for businesses that intend to establish a unique identity while building patient trust. It even helps you stand out in the competitive landscape. 

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Suplex, as one of the best healthcare marketing specialists in Dubai recommends the following strategies to improve your healthcare branding. This will not only help you with overall branding success but also will help you retain and acquire clients for your business.

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Contact us now to build something extraordinary together!