In the last few years, 70% of B2B decision-makers have handed off key services to third parties. So gone are the days of spending more time strategising in meetings for work you don’t understand. In 2025, you don’t have to have AI tools shouting at you as every social platform continues multiplying like rabbits. Instead, you can outsource all that you can’t do making it your power move.

‍

Especially in the rapid market growth of Dubai, brands have realised they need to outsource things that slow them down and so the most common non-IT outsourcing they search for is social media or marketing. Brands now realise that a marketing company in Dubai can change the way their brand attracts traction.

‍

But what is outsourced marketing, how do I make sure it works, and who do I contact? Slow down, we’ll give you all the insider news on it.

But how do I know I can outsource marketing successfully? Well, there are a number of ways to do this. So, to simplify things for you you can either DIY, DFY or DWY as per your convenience. What is all this?

‍

Do-It-Yourself (DIY):

This is simple. You outsource the resources. So, for example, you get the pro version of editing apps for templates and have a freelancer make strategies for you that you then implement on your own etc. This is the cheapest but the most time-consuming way of dealing with outsourcing.

‍

Done-For-You (DFY):

This is where the most busy businesses go and where a marketing company in Dubai comes into play. Most businesses outsource their entire marketing operations to another agency that handles everything for them.

‍

Do-With-You (DWY):

This is what we recommend the most. Imagine a scenario where you get to have all the work done by a marketing agency in Dubai that knows what it is doing but then you get to put your point forward and have things run with your ideas and what you think matters for your business.

‍

You can get on Trello boards to share ideas and have weekly meetings to ensure it's a space of collaboration with a meaningful effort from both sides.

It is important to tally and understand if outsourcing marketing for your business will do you good or take you down a road that will cost you patience, time and revenue.

‍

The Advantages (The Green Flag):

‍

1. Access to Experts: You get the upper hand of having players who are the best in the game working for you without hiring them full-time. Marketing agencies source the best talent that ultimately falls into your lap when you tie up with them.

‍

2. Cost Efficiency: A big reason for outsourcing is often the cost it will take to have a full-time team dedicated to just one avenue of the business. So, this is the best way to cut down costs without cutting down on results.

3. Scalability: Once a business starts scaling the immediate requirement for it becomes sourcing great talent. This is when building large teams immediately becomes difficult so outsourcing teams becomes a plus point.

4. Speed and Efficiency: A marketing agency in Dubai makes sure that they maintain the speed at which the company is growing and efficiently do a makeover of everything.

‍

‍

The Disadvantages (The Red Flag):

‍

1. Less Control: It is true that leaving marketing decisions to an outsourced team might affect how much control one has over one's own company’s functioning however, if research is done properly and an agency is selected that collaborates with your company for better results this can be easily avoided.
‍

2. Communication Challenges: In the case of freelancers or agencies that don’t have a set method of understanding a brand, making it easier for them to understand the tone, voice and messaging of a brand. This can become a bumper on the initial days of trying to build a system with the agency.

‍

3. Unclear expectations: It is easy to lose each other’s credibility if lack of communication persists. Differences in the time zone for a company in Dubai, the setting of availability for catch-up meetings, etc can lead to misunderstanding and unfulfillment of expectations.

‍

Security & Confidentiality Concerns: In the recent times this has become a rather apparent worry and rightly so. Security and confidentiality is what leads a trustable relation between the brand and the agency. Especially now when information is so easily available for agencies to maintain confidentiality when it comes to dealing withs several brands.

How do you make sure you are getting a return on your investment?

‍

It’s rather simple. Calculate how much you are investing in the marketing agency and what they promise for it. Double your ordinary number of customers if you were to function the way you did without outsourcing. If the increase in ROI is over 40% with an investment of only an extra 20%; that’s your sweet spot for ROI.

Outsourcing = smart strategy, not surrender  

‍

When you outsource, you make sure to get a fine pool of talent for easy functioning in the near future. This is one of the topmost priorities when selecting a good agency. For a company in Dubai, it becomes necessary to judge their outsourced agency well and only then strike a deal with them.

‍

After all, with a great brand comes great responsibility.