Seasonal Snacks and drinks can be considered one of the most efficient ways for cafes and coffee shops to engage with new customers, driving upsells and repeat purchases with regulars. Consumers are often intrigued by these seasonal cafe marketing strategies. But what makes the difference between raising curiosity and converting it into sales? What makes a new recipe a huge success?

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In this blog, we will delve deep into these questions and present 4 proven strategies for effectively promoting seasonal specials for your cafe or coffee shop.

Seasonal drinks can be considered one of the best cafe marketing strategies. They are intended to keep things interesting and fresh for their consumers while standing out in this competitive arena. In addition to providing shop owners with higher profit margins while allowing them to differentiate their cafes, seasonal drinks can serve as eye candy on social media, which can provide them with a competitive advantage.

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We collected data across thousands of mobile and in-person orders where we can see a clear seasonal pattern that repeats each year. Based on several year’s data by TradingSim report, it was found that coffee consumption typically decreases by 12% in the summer and increases again in the fall and winter. When it comes to global coffee consumption, it increased by 4.2% to 175.6 million bags in the year 2021-22. Therefore, marketing strategists making seasonal cafe marketing strategies should consider these aspects before tapping into this vast market.

When done effectively, seasonal specials can provide businesses with an opportunity to enhance profits, reduce waste, engage with existing and potential customers in a new way, and build your brand. From the creation of killer recipes to making sure they are rolled out smoothly while engaging your customers and spreading the word, we will guide you through 4 aspects of seasonal cafe marketing strategies to keep in mind while strategizing seasonal programs for your coffee shop.

You have to first identify what your consumer is looking for. Are they inclining towards expresso tonics and nitro-cold brew, or Starbucks-style sweet drinks and colorful iced teas? The adaption of your seasonal specials to what is popular means that the customers will be more likely to get hooked.

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Seasonal specials can also assist you in connecting different niches of your customer base. For instance, game day exclusives can be considered a fun treat for fans in a big sports-oriented locality.

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Once you know who your target consumers are, you need to do some research on different product trends that might interest your client base. Cold foam, Lavender, refreshers, Matcha, and Boba can still be considered trendy drink options. It doesn’t matter if the trends originate from some of the bigger chains or social media, consumers might be excited to finally have the thing they have been hearing and seeing on the internet.

Seasonal specials can also provide an opportunity to use ingredients you already have and reduce waste. Always remember, if one seasonal special is a flop you can recycle the leftover supplies innovatively and creatively. This can be considered one of the best ways to strategize cafe marketing strategies for a coffee shop business. For instance, Flavoured iced teas or Italian Soda can be a great way to use up any novel syrups that you may have in stock.

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It is worth noting the fact that advertising can make or break the success of your seasonal or new product. If your coffee shop is new to offering seasonal specials, you have to make sure consumers know about them is the key to success. Finally, don’t underestimate the power of a cool photo for your social media channels. If consumers already have positive thoughts about your seasonal specials in their minds, it will be easier to push the sale once they are in your cafe or coffee shop.

Whether it’s about your branding, digital marketing, or website development needs, you can trust Suplex. This premium agency can craft cafe marketing strategies for your seasonal needs with the help of top marketing experts. So don’t hesitate to reach out to us as we are waiting for you to make you stand out in this competitive landscape.

From the above discussion, it can be concluded that a seasonal touch to your cafe marketing strategies can be a game changer for your business. The data shows the consumption pattern of coffee which needs to be taken into consideration before chalking out a marketing plan for your cafe. Not only that, we have also provided you with 4 powerful strategies that need to be implemented through seasonal specials for an awesome marketing campaign. Book a call with Suplex and excel at all your marketing efforts to gain a competitive edge in the market.