Did you know that an expert branding agency that consistently performs branding across all platforms can increase your brand’s revenue by up to 23%? Building a brand is a crucial task and requires both time and money. If done properly, branding can be an important factor in your brand’s success. However, the success of your brand largely depends on what strategies you use and the people you give responsibility to take care of them. Working with a creative advertising agency Dubai allows you to focus more on other aspects like product development, sales and administration.

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If you are not sure whether you should invest in a branding agency Dubai or not, we have created this guide to help you understand why you should hire a branding agency. Let's get started!

A branding agency is a specialized firm that focuses on developing, implementing and managing branding and marketing strategies for businesses of all sizes and industries. Branding agencies have experts who are well-versed in various types of branding, such as corporate branding, product branding and personal branding.

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Branding agencies work closely with the clients to develop a close-knit brand that resonates with the target audience. They take into account their values, goals and unique selling propositions to create a brand that truly represents who they are and what they stand for.

Branding agency Dubai provides a wide range of services intending to create, develop and boost a company’s brand identity. Here are some of the services offered by branding agencies:

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Powerful Brand Strategy for Long-Term Success

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The main goal of a successful brand strategy is to let the world know that your brand exists, what purpose it has and what defines it. A brand strategy is a fluid, long-term strategy that often requires being revisited over time based on its progress.

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The success of a brand story is not always easy to measure. Brand strategy often involves abstract, not-easily-quantified and when planning this kind of strategy, it is important to decide from the onset how success will be measured.  

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Visual Identity Design

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A brand’s visual identity is a combination of graphic elements that represent and identify it, including its logo, color palette, typography and other design elements. 

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Developing a visual identity is just one part of the brand-building process, but it can be more exciting and enjoyable.   

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Content Creation

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Creating content allows your business to establish a brand identity and demonstrate its point of difference from competitors. Producing SEO-driven content leads to increased organic traffic and online visibility. 

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Better yet, engaging content encourages social sharing from consumer to consumer, amplifying brand exposure even further.

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Advertising and Marketing

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Advertising and marketing play a vital role in reaching a wider audience, increasing brand awareness and visibility, as well as driving sales.  Agencies help your business expand its reach,  build brand awareness, differentiate from competitors, launch new products and services (generate buzz) and maintain top-of-mind awareness (TOFU). 

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Well-defined advertising and marketing strategies can benefit a brand in several ways, like:

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1. Targeting specific people they believe will benefit from their product or service

2. Collecting information to be processed internally to drive success.

3. Communicating with the world what your brand does, what products you sell and how your brand enriches the lives of others.

4. Marketing campaigns done right can have a long-lasting impact on customers.

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These initiatives work together. Advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting ad campaigns.

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Market Research

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Market research is the backbone of any successful campaign. Creative advertising agency Dubai possesses a robust understanding of market dynamics, consumer behavior and competitive landscapes. This comprehensive approach to gathering, analyzing and interpreting data allows agencies to build strategies that resonate with target audiences and achieve client objectives.

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Brand Management

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Brand management is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time. A strong brand management strategy helps to build and nurture closer relationships with its audience. By building a loyal customer base, a brand’s reputation and associated products will be perceived more positively, subsequently driving higher revenue and better brand equity.

Many things highlight why having a brand, maintaining a brand and growing a brand are important. But what's important to note among all of this is that sometimes you can't do this alone and that specialized help is a welcome one. 

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Your brand is what allows you to gain a competitive advantage; define a robust brand communication strategy and, above all, increase your reach and widen your target audience. You need to find the right branding agency for you, and sometimes, this isn’t always the one that will tell you what you want to hear. Choosing a branding agency Dubai-based to work alongside that can help your brand achieve all of these things and more.  

A branding agency, in essence, will help you find out what makes you, you. With their expertise in research, strategy development and creative design, branding agency Dubai ensures that your brand’s messaging and imagery are on point, building strong and lasting customer relationships. By partnering with them, you will benefit from their ability to create unique visual and verbal identities that truly connect with your target audience, giving your business the edge it needs to dominate the market.

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If you want to take your brand to the next level, work with Suplex. Book a meeting with our team today and learn how our strategy and design services can help your brand grow and succeed.