Suplex collaborated with Kimi, a premium cafe brand in Dubai, to design and develop a seamless mobile app experience. The app enhances user convenience, enabling quick orders, personalized recommendations, and a rewards program to foster customer loyalty in a competitive market.
To ensure the app resonated with diverse customer needs, Suplex developed three key user personas: the Introverted Coffee Lover seeking cozy solo experiences, the Hybrid Worker balancing productivity and relaxation, and the Coffee Connoisseur passionate about premium brews. These personas guided a tailored and intuitive design approach.
Suplex designed a streamlined user flow for Kimi's app, focusing on distinct phases like browsing the menu, customizing orders, and redeeming reward points. Each step was optimized for simplicity and convenience, ensuring a delightful coffee-ordering experience.
Suplex developed detailed wireframes for Kimi's app, laying the foundation for an intuitive and visually engaging user interface. These wireframes prioritized functionality, guiding users effortlessly from discovery to checkout.
Suplex curated a sophisticated color palette and modern typography for Kimi, reflecting the brand's premium and welcoming vibe. These design elements ensured consistency across the app, reinforcing Kimi's identity as a stylish and customer-focused cafe.
Suplex developed a cohesive design system for Kimi, blending aesthetic appeal with functionality to resonate with the target audience. This system ensured consistency across all app elements, creating a seamless and memorable user experience.
Suplex delivered polished, user-centric final screens for Kimi's mobile app, combining sleek visuals with intuitive navigation. The result was a vibrant yet functional interface that elevates the coffee-ordering experience for Kimi's customers.
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