Celesti

Brand Name

Platform

Shopify

Industry

Skincare

Year

2023

Services

Website Design & Development

About The Client

Celesti is a skincare brand founded by Karina & Rishabh Jalan , built around the idea that skincare can feel intuitive, personal and almost ritualistic. Inspired by celestial bodies, lunar phases and solar symbolism, the brand approaches beauty through a lens that blends self care with cosmic storytelling. Its product range spans creams, toners, lip masks and face serums designed for women between 18 to 35 years old who seek skincare that feels aesthetic, intentional and emotionally engaging.

Celesti enters a rapidly evolving Indian skincare landscape alongside brands such as Forest Essentials, 82°E by Deepika Padukone, Suganda, Dr. Sheth’s and d’you, where storytelling, ingredients and design language shape consumer trust just as much as their product performance. The challenge here was to translate Celesti’s dreamy, astrology inspired philosophy into a digital experience that feels elevated and immersive on a website shopping experience.

The Challenges

Celesti needed a website that could visually express its celestial inspiration while remaining functional as an ecommerce and storytelling platform. Key challenges included:

Translating astrology led visual language into a UI that does not feel cluttered or overly mystical
Building a premium skincare experience that relates with a younger, design aware audience
Communicating product information clearly while maintaining the dreamy brand aesthetic
Balancing spiritual storytelling with clean usability and modern ecommerce standards

Our Solution

Confetti dConfetti designed and developed a UI/UX system that merges softness with structure, allowing Celesti’s identity to feel like an immersive experience in itself.

The website uses layered visuals, clouds, gradients and celestial motifs to build a dreamy atmosphere
Product pages are structured to feel informative yet very calming, helping users explore ingredients and benefits easily
Visual storytelling is integrated into the browsing flow so the brand philosophy is experienced naturally
The overall website experience feels lightweight, modern and intuitive, guiding users from discovery to purchase seamlessly

Unique Thing About the Design

Celesti’s interface does not rely on heavy mystical symbolism. Instead, the celestial theme appears through subtle design language.

Soft transitions and layered visuals echo lunar cycles and cosmic movement
Colour tones shift gently across sections to create a sense of depth and atmosphere
Iconography and layout rhythm draw from solar and orbital forms without becoming literal
The dreamy aesthetic is balanced with structured grids, ensuring the experience remains modern and easy to navigate

The Outcome

The final website positioned Celesti as a distinctive skincare brand within the astrology inspired beauty space while improving user engagement and purchase intent.

Conversions

Low

High

Engagement Rate

Low

High

Drop-off

High

Low