KOOJI

Brand Name

Platform

Shopify

Industry

Retail

Year

2024

Services

Website Design & Development

Project Overview

Suplex partnered with Kooji to strengthen its digital presence through a considered UX and UI design approach. The project focused on reflecting Kooji’s commitment to organic and sustainable perfumery while improving user engagement and navigation across the website.The outcome was a digital experience designed to support brand storytelling and create a more immersive interaction with the product range.

User Personas

Our team at Suplex developed user personas based on in-depth research to gain a clear understanding of Kooji’s audience. These personas informed key design decisions, ensuring the experience aligned with customer preferences and browsing behaviour.This process helped shape an interface that felt relevant to users while reinforcing Kooji’s premium positioning.

Information Architecture

Suplex designed a structured information architecture that supported intuitive navigation across the website. Essential pages such as Product and About Us were organised to create a logical flow, allowing users to explore the brand and its offerings with ease.The structure reflected Kooji’s premium and sustainability-led approach without overcomplicating the browsing experience.

Wireframes

Detailed wireframes were created to define page layouts, content hierarchy, and interaction patterns. This stage provided a clear framework for development, ensuring usability and functionality were aligned with Kooji’s brand direction.The wireframes supported a user-focused experience while maintaining a refined digital presentation.

Colours and Typography

Suplex selected a considered colour palette and typography that aligned with Kooji’s premium and sustainable values. These visual choices strengthened brand recognition while maintaining consistency and readability across the website.

Final Screens

The final UI screens presented to Kooji brought together visual detail and functional structure. The resulting experience reflected the brand’s ethos while supporting smooth navigation and engagement. The client feedback on the work done by our team at Suplex was highly positive, with appreciation for the attention to detail and the close alignment with Kooji’s vision.

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More customers, Higher conversion, E-Commerce success. What’s not to love?

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“We were thrilled when we saw the website. Suplex really translated everything we wanted into the digital experience. The team went above and beyond, working day and night to bring our vision to life, and we absolutely loved collaborating with them.”

Co-Founders, Miduty

Our Work