Coasters
Project Overview
Suplex partnered with Coasters to design a sleek and engaging website that reflected the brand’s character. The objective was to deliver a smooth user experience through considered navigation, a clear content structure, and a visually engaging interface that supported brand storytelling.
User Personas
Our team at Suplex developed user personas to capture the preferences and behaviours of Coasters’ audience. This groundwork informed key UX decisions, ensuring the website experience felt relevant, intuitive, and engaging for its users.
Information Architecture
A structured information architecture was created to organise the website effectively. Core pages such as Home, About, Menu, and Contact were arranged to support easy exploration and a well-defined user journey.
Wireframes
Detailed wireframes were developed to map layouts, content placement, and interactions across the site. This stage established a strong functional foundation, guiding users naturally through each section of the website.
Colours and Typography
Suplex curated a colour palette and typography that aligned with Coasters’ brand personality. These visual choices supported readability while reinforcing the brand’s aesthetic across the digital experience.
Final Screens
The final website delivered to Coasters brought together visual character and usability in a cohesive experience. With a modern and inviting interface supported by smooth navigation, the website captured the brand’s spirit while delivering a strong digital presence.
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