Miho
Project Overview
Suplex partnered with Miho, a contemporary clothing brand, to design a high-performing eCommerce website focused on usability and visual appeal. The objective was to create a smooth shopping journey, improve product discovery, and deliver an interface that reflected Miho’s fashion-forward identity.
User Personas
Our team at Suplex developed user personas to ensure the website connected with fashion-conscious shoppers. By analysing customer preferences and purchasing behaviour, the experience was shaped to feel intuitive and engaging across key touchpoints.
Information Architecture
A structured information architecture was created to support efficient product navigation. Core pages such as Home, Collections, Product Details, and Checkout were organised to guide users naturally through browsing, selection, and purchase.
Wireframes
Wireframes were developed to define product layouts, filtering options, and user flows across the site. This stage established a strong functional framework for the eCommerce experience, supporting both usability and visual balance.
Colours and Typography
Suplex curated a refined colour palette and typography aligned with Miho’s brand identity. These design choices supported a modern, fashion-led look while maintaining consistency and ease of use throughout the website.
Final Screens
The final eCommerce website delivered to Miho combined strong visual character with a well-considered shopping flow. The result was an interface that supported both style and performance, positioning the brand confidently within the online fashion space.
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