Miho

Brand Name

Platform

Shopify

Industry

Retail

Year

2024

Services

Website Design & Development

Project Overview

Suplex partnered with Miho, a contemporary clothing brand, to design a high-performing eCommerce website focused on usability and visual appeal. The objective was to create a smooth shopping journey, improve product discovery, and deliver an interface that reflected Miho’s fashion-forward identity.

User Personas

Our team at Suplex developed user personas to ensure the website connected with fashion-conscious shoppers. By analysing customer preferences and purchasing behaviour, the experience was shaped to feel intuitive and engaging across key touchpoints.

Information Architecture

A structured information architecture was created to support efficient product navigation. Core pages such as Home, Collections, Product Details, and Checkout were organised to guide users naturally through browsing, selection, and purchase.

Wireframes

Wireframes were developed to define product layouts, filtering options, and user flows across the site. This stage established a strong functional framework for the eCommerce experience, supporting both usability and visual balance.

Colours and Typography

Suplex curated a refined colour palette and typography aligned with Miho’s brand identity. These design choices supported a modern, fashion-led look while maintaining consistency and ease of use throughout the website.

Final Screens

The final eCommerce website delivered to Miho combined strong visual character with a well-considered shopping flow. The result was an interface that supported both style and performance, positioning the brand confidently within the online fashion space.

Let’s Make It Happen

More customers, Higher conversion, E-Commerce success. What’s not to love?

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“We were thrilled when we saw the website. Suplex really translated everything we wanted into the digital experience. The team went above and beyond, working day and night to bring our vision to life, and we absolutely loved collaborating with them.”

Co-Founders, Miduty

Our Work