The Daily Bean

Brand Name

Platform

Webflow

Industry

Hospitality

Year

2024

Services

Website Design & Development

Project Overview

Suplex partnered with The Daily Bean, a premium Indian coffee brand, to design a user-focused and visually engaging UX and UI experience. The project aimed to strengthen digital engagement by creating an intuitive website that reflected The Daily Bean’s premium positioning while supporting ease of use across key touchpoints.

User Personas

Our team at Suplex conducted in-depth research to define three core user personas for The Daily Bean: the Coffee Connoisseur, the Busy Professional, and the Adventurous Newcomer. By analysing customer behaviour, preferences, and lifestyles, the experience was shaped to address the distinct needs of each group. This persona-led approach helped create a more relevant and personalised digital journey for a diverse audience.

User Flows

Suplex designed clear and intuitive user flows to support seamless navigation across the website. The structure included a dynamic homepage, a streamlined shop section, an engaging blog, an informative about us page, and an accessible contact page. Each flow was designed to guide users smoothly through discovery, exploration, and action.

Wireframes

Detailed wireframes were developed to define the structure, layout, and interaction patterns of key pages. This stage established a strong functional foundation, ensuring a consistent user flow while aligning the experience with The Daily Bean’s premium brand direction.

Colours and Typography

Our team at Suplex curated a refined colour palette and typography that reflected The Daily Bean’s premium identity and appealed to its target audience. These visual choices balanced elegance with a contemporary tone, supporting brand recognition and consistency across the digital experience.

Final Screens

The final UI screens presented to The Daily Bean brought together visual design and functional structure into a cohesive experience. The finished interface reflected the brand’s premium character while supporting intuitive navigation, receiving positive feedback for its alignment with the brand’s vision and audience expectations.

Let’s Make It Happen

More customers, Higher conversion, E-Commerce success. What’s not to love?

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“We were thrilled when we saw the website. Suplex really translated everything we wanted into the digital experience. The team went above and beyond, working day and night to bring our vision to life, and we absolutely loved collaborating with them.”

Co-Founders, Miduty

Our Work