A global aesthetic audit looks at how your interface actually performs, it evaluates visual consistency, hierarchy, brand expression, spacing, typography, and how clearly information is presented across the entire product. The goal is to see whether your visuals guide users smoothly or quietly create friction. Brands like Apple are meticulous about maintaining visual consistency across every digital touchpoint because it directly affects usability and trust. At Suplex, a global aesthetic audit usually takes one to two weeks and results in a clear picture of what’s working, what isn’t, and why. If you want an honest view of how your visuals are really performing, speaking with our experts at Suplex is a good next step.

Visual inconsistencies slowly chip away at trust because when colours, typography, spacing, or component styles change from screen to screen, a product starts to feel extremely unpolished & even unprofessional at times. Even if users can’t consciously explain what feels off, they sense instability, which affects how seriously they take the brand.

Companies like PayPal invested in redesigning their UI to fix fragmented visual experiences and rebuild consistency across products. At Suplex, we typically spend one to two weeks identifying these visual trust gaps and mapping what needs standardisation. If you want to strengthen long-term visual credibility, having a conversation with our experts at Suplex can help set that foundation.

A global aesthetic audit should cover every surface a user interacts with, not just a handful of key pages. That includes core pages, reusable UI components, form states, error states, empty states, and major marketing touchpoints. Looking at these together reveals whether the interface feels like one cohesive system or a collection of mismatched parts.

Products like Stripe audit dashboards, landing pages, and critical flows together to maintain a consistent visual language across their ecosystem. At Suplex, we usually spend one to two weeks reviewing all key surfaces to understand where the system holds and where it breaks. If you want to evaluate your UI as a complete system rather than isolated screens, talking with our experts at Suplex is a good next step.

A global aesthetic audit is about diagnosis, not rebuilding. It identifies what’s inconsistent, unclear, or weakening the experience, and highlights where your existing system is breaking down. A redesign, on the other hand, is the act of rebuilding those parts. One tells you what’s wrong and why. The other is the execution that follows.

Platforms like Shopify routinely audit their UI before committing to large-scale redesigns so effort is spent in the right places. At Suplex, we usually take about a week to help clarify whether an audit alone is sufficient or if a redesign is actually needed. If you’re unsure which first step makes sense, speaking with our experts at Suplex can help you choose wisely.

We prioritise visual changes based on visibility and frequency. Elements that appear across many screens or sit at critical decision points tend to have the biggest impact on perception and usability. Fixing a widely used component often does more for the experience than perfecting a single isolated page. Brands like Airbnb focused heavily on refining homepage and listing UI because those surfaces shape first impressions and daily usage. At Suplex, we usually spend about a week mapping visual issues against impact so effort goes where it actually moves the needle. If you’d like help focusing on the changes that matter most, having a conversation with our experts at Suplex can help set that priority.