Prototyping

What Is It?
Common Mistakes
Suplex Way
What is It?

Prototyping is the stage where a website stops being a set of screens and starts behaving like a real product. Instead of looking at static designs and imagining how things might work, stakeholders can actually click, scroll, navigate, and experience the flow the way a real user would.

A good prototype answers practical, experience-level questions that static designs never can. What happens when a user clicks this button? How does the page transition feel? Is it obvious where to go next? Does the journey feel smooth or disjointed? These are things you only discover once interaction is introduced.

Prototyping also shifts conversations. Feedback moves away from subjective opinions like “I don’t like this colour” and towards real usability insights like “I didn’t realise I had to click here” or “This step feels unnecessary.” That shift saves time, money, and frustration later. Most importantly, prototyping allows teams to test logic before committing to development. Fixing a flow at the prototype stage takes minutes. Fixing it after development can take weeks.

Common Mistakes
  • Skipping prototyping entirely in the interest of speed, only to lose more time later in rework
  • Treating prototypes like static presentations instead of interactive experiences
  • Creating prototypes too late, after design decisions are already locked
  • Not testing usability through prototypes and assuming users will “figure it out”
  • Moving into development without stakeholder alignment, leading to conflicting feedback mid-build

These mistakes usually result in expensive development changes, misaligned expectations, and unnecessary tension between design and development teams.

The Suplex Way
  • We prototype early, as soon as key layouts and flows are defined, not as a final formality
  • We focus on key journeys first, such as onboarding, browsing, product discovery, checkout, and enquiries
  • We simulate real interactions, including clicks, transitions, navigation patterns, and page flows
  • We use prototypes to validate logic, sequencing, and usability, not just visual appeal
  • We walk stakeholders through prototypes so everyone experiences the site the same way
  • We gather feedback at this stage to resolve questions before development begins
  • We use prototypes as a bridge between design and development, ensuring nothing is lost in translation

At Suplex, prototyping is about reducing risk. When stakeholders can experience the website before a single line of code is written, decisions become clearer, alignment happens faster, and development moves forward with far fewer surprises.

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Frequently Asked Questions

Why is prototyping important before moving into development?

Prototyping lets you experience the product before it exists in code because it validates interactions, flows, and usability early, so problems are discovered when they’re still cheap and fast to fix. Instead of guessing how something will feel, teams can click through it, test assumptions, and spot friction in real time. Airbnb prototypes extensively before engineering because it reduces rework and prevents expensive surprises later. At Suplex, we usually spend two to three weeks building interactive prototypes that mirror real usage. If you want to lower development risk and move into build with confidence, having a conversation with our experts at Suplex is a strong next step.

How is an interactive prototype different from static design screens?

Static screens show what something looks like. Interactive prototypes show how it actually works. They simulate clicks, transitions, and flows so you can feel the experience instead of imagining it. This makes it much easier to spot confusing steps, awkward interactions, or broken journeys before development begins. Tools like Figma are widely used to prototype and test user interactions deeply, not just present visuals. At Suplex, we usually spend one to two weeks prototyping key flows so behaviour is validated early. If you want to test the experience before writing a single line of code, speaking with our experts at Suplex is a good place to start.

When in the design process should prototyping be done?

Prototyping is most effective once wireframes are in place and before final UI is locked. At this stage, structure and flows are clear, but visuals are still flexible, which makes it the ideal moment to test interactions and journeys without costly rework later. Teams at Google regularly prototype before locking design systems so behaviour is validated early. At Suplex, we typically spend one to two weeks on mid-stage prototyping to pressure-test decisions before handoff. If you want to validate key choices while changes are still easy, talking with our experts at Suplex is a smart next step.

What types of user journeys should be tested through prototypes?

Prototypes should focus on the journeys that directly impact understanding, trust, and revenue. That usually means onboarding, product discovery, conversion, and any core task your product exists to support. If these flows feel smooth, most secondary experiences fall into place more easily. Uber prototypes ride-booking and payment flows extensively because those moments define the entire experience. At Suplex, we usually spend one to two weeks testing critical journeys to make sure they work before development begins. If you want to focus testing on what truly matters, having a conversation with our experts at Suplex is a good place to start.

How does prototyping reduce rework, cost, and misalignment later on?

Prototyping surfaces problems at the cheapest possible stage. Instead of discovering UX issues during development or after launch, teams can spot broken flows, unclear interactions, and missing steps early, when changes are fast and inexpensive. It also gives everyone a shared reference point, which reduces interpretation gaps between design, product, and engineering.

Facebook uses prototyping heavily to validate experiences before large-scale builds, helping avoid costly rework later. At Suplex, we usually spend one to two weeks finalising validated flows through prototypes so execution is cleaner and more predictable. If you want to save time, cost, and back-and-forth down the line, speaking with our experts at Suplex is a smart next step.

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