Wireframing is where the experience gets solved before it gets styled. It defines structure, hierarchy, and behaviour so everyone is aligned on what each screen needs to do before visual choices enter the picture. Skipping this step usually means discovering structural problems much later, when changes are slower and more expensive.

Teams at Google rely heavily on wireframes to pressure-test layout and interaction before moving into UI. At Suplex, we usually spend two to three weeks creating and refining wireframes so the foundation is solid. If you want to avoid costly redesigns later, having a conversation with our experts at Suplex can help you lock the right structure early.

The wireframing stage is where core experience decisions should be locked. That includes layout hierarchy, what content appears where, what gets priority, and how users move from one step to the next. Once these are finalised, visual design becomes a layer on top, not a problem-solving exercise. Airbnb finalises content structure and layout logic during wireframing, so UI work is focused and efficient. At Suplex, we usually spend around two weeks aligning and locking these decisions with stakeholders. If you want teams aligned early and fewer surprises later, talking with our experts at Suplex can help set that foundation.

Wireframes should focus on function; they need to be detailed enough to explain layout, hierarchy, interactions, and behaviour, but not so detailed that teams start debating colours, fonts, or visual polish. The goal is to make flows and structure obvious, so design and development can move forward with confidence.

Companies like Stripe rely on functional wireframes that prioritise usability over visual detail, which helps them move fast without cutting corners. At Suplex, we usually spend around two weeks finding the right balance between clarity and speed. If you want wireframes that guide execution without slowing things down, having a word with our experts at Suplex can help set that approach.

When wireframing is skipped or rushed, teams end up solving structural problems during visual design or development, which is the most expensive moment to do it. This usually leads to misalignment between stakeholders, repeated rework, and inconsistent user experience across screens. Small structural mistakes quietly turn into big product issues.

Companies like Facebook rely heavily on wireframes to catch UX problems early, before they scale across a product. At Suplex, we often spend one to two weeks fixing rushed foundations so projects can move forward cleanly. If you want to avoid costly rework later, speaking with our experts at Suplex can help you slow down at the right stage.

Wireframes act as a shared blueprint that everyone can react to and align on before visual design or development begins. They make structure, priorities, and flows visible in a simple way, which reduces assumptions and conflicting interpretations across teams. Instead of debating opinions, stakeholders can discuss concrete screens and journeys. Products like Notion use wireframes to align product, design, and engineering early, so execution is smoother later. At Suplex, we usually spend one to two weeks using wireframes as an alignment tool across teams. If you want everyone moving in the same direction before building starts, having a word with our experts at Suplex can help set that up.